wechat official account check followers number

Wechat official account check followers number how to#

You’ll also save on marketing costs since WeChat will display your content directly on the interface of Chinese WeChat users. You can use your official account to promote your product to your audience and even send them notifications on your brand updates. Since a Chinese user doesn’t have access to social media platforms like Facebook and Twitter, you can reach them through their own WeChat account. Official accounts lend your brand an organic channel for growth. Official Accounts Are Necessary for Marketing on WeChat If you don’t want to be at a disadvantage, then you’ll undoubtedly want to create an official account for your brand in China. Moreover, you’re also competing with numerous brands in China that are already using an official account for their business. But you may be thinking, why not just open an ordinary account instead of an official one? The answer lies in the array of features of marketing tools and the level of confidence that you’ll get from your WeChat official account followers. Why You Should Create a WeChat Business AccountĪ WeChat official account is crucial for your brand’s success in the market. We’ll discuss what account type fits your business more in the following sections. That’s why it’s also essential to consider your business needs and resources when opening an official account for your brand. You have to remember that not all these features are available for each account type. Individually reaching out to Chinese users using WeChat’s direct-messaging app.Managing your official account’s comments.Use it as a broadcast messaging app to send group messages to your followers.In fact, the WeChat official accounts platform has a lot of features that you can leverage to engage your audience, such as: You can use your own WeChat official account to gather followers, create targeted content, redirect to your eCommerce platform, and even send push notifications of your campaigns. So, they always prefer to follow WeChat official accounts over any other account to get information or buy products. However, the Chinese market is sensitive to the realness of the accounts they interact with. Since there are a lot of Chinese WeChat users, the platform is a great entry point for international brands. In that case, the WeChat official accounts platform is curated specifically for the Chinese market.Ī WeChat Business Account can be opened by either individuals or organizations, like: So, suppose you’re using a Facebook page for your Western audience. You can think of WeChat official accounts (also known as WeChat Business Accounts or WeChat public accounts) as the WeChat equivalent of Facebook’s brand page.

Wechat official account check followers number how to#

This comprehensive guide will show you how to get started and make the most of WeChat for your business. If you are a brand looking to break into the Chinese market, you will need Wechat marketing and to set up a WeChat Official Account. With over 1 billion active users, WeChat is one of the most popular social media platforms in China and a must-use tool for any company targeting Chinese consumers.